The Ultimate Victory Lap: How Brüllen Conquered the Australian Grand Prix

The Formula 1 isn't just one of the world's biggest motorsport events… It's also one of the most demanding environments for commercial food service. With 483,934 fans attending the event over the 4 day weekend, here's how Brüllen’s commercial soft serve machines helped keep thousands of desserts flowing throughout the 2026 F1 Melbourne Grand Prix. 

Brüllen joined forces with some of Australia's most iconic businesses to create viral food moments at the 2026 Formula 1 Australian Grand Prix. The F1 was full of races, a few crashes, some killer lap times and VIRAL sweet treats! 

Our success at the 2026 Formula One Australian Grand Prix was a huge achievement for the Brüllen team and another great example of how our machines performed under pressure at another one of Australia's (and the world's) biggest sporting events. 

Check out the highlights below and see what Brüllen got up to at the Melbourne Grand Prix! 

The Stats!

2x Stalls with Brüllen Machines

5000+ serves 

from a Brüllen Machine! 

What Happened?

The Lorri, powered by Brüllen machines, delivered perfectly textured açaí bowls all weekend long. Thousands of racing fans lined up at their Lakeside stall to get a taste of their delicious, smooth açaí bowls before heading down to the track!

Brüllen was also the driving force behind hit Melbourne spot Butter Days Bakery. Owned by John Demetrios, winner of season 2 of Dessert Masters Australia! 

John had only opened his store not long before accepting an offer to have an F1 stall at the 2026 Melbourne Grand Prix, marking their first-ever public event! Bondi Gold Soft Serve Mix from Bondi Ice Cream Co. helped Butter Days create exclusive race-day desserts. 

Butter Days’ viral, Sticky Cinnamon Scrolls were on offer, alongside delicious Brüllen-powered soft serve. This iconic combo took a Butter Days favourite to the next level and became their best seller during the F1 weekend. They were sold out before 12pm on most days!

The Butter Days Profiteroles are a staple of their Melbourne bakery, so it’s only fair we upgraded them for the F1 by replacing the filling with a delicious premium vanilla soft serve, helping them sell hundreds. Their Strawberry Chocolate Cups topped with soft serve were also the ultimate raceday treat, quickly becoming a viral sensation in the event's last two days. 

It was an honour to collaborate with John and the Butter Days Bakery team on their smashing success at their very first event.

The Machines Sweeping the Nation 

Meet the real stars behind our success!

Built for any occasion, Brüllen machines help you serve more customers with less effort. Our high-output systems are designed to deliver up to 1,400 serves per hour, making them perfect for large-scale events and high-demand conditions.

Brüllen's commercial soft serve and açaí machines power, quality and reliability across every model make our machines the secret weapon behind many thriving businesses in australia and all around the world. With easy-to-use features, durable construction and efficient cooling, Brüllen machines have been proven to provide consistent results, quick service and smooth frozen delights.

Our machine models serve as the perfect addition to:

• Açaí shops

• Dessert bars 

• Dessert carts 

• Food trucks

• Frozen yoghurt stands

• Milkshake/Thickshake bars

• Cafes 

• Quick Service Restaurants 

• Event activations (like the F1)

If you’re ready to take your business to the next level or want a Brüllen machine at your stall for a Formula One Grand Prix, Brüllen is here to help!

Contact us to get started!