Serving Egg-cellent Results: Brüllen’s Record-Breaking Easter Show

By Bianca Limbrick | July 12, 2026

Brüllen machines have recently delivered the sweet taste of success at Sydney’s Royal Easter Show!

The Brullen team partnered with some popular australian businesses to serve up iconic collaborations at Sydney Showground. The city’s annual Easter Show featured limited-edition desserts for thousands of soft serve lovers.

Get the inside scoop on how we whipped up some wins this Easter!

Eggs-traordinary Stats

7 Sydney Easter Show stalls

12 days of Easter fun

What Happened?

Brüllen machines took the Sydney Royal Easter Show by storm this year by collaborating with two amazing brands to serve up sweet treats.

We partnered with milk tea sensation, Gong Cha, to deliver three limited-edition soft serve flavours, available only at the Easter Show, across their 6 showground stalls. The Oolong Garden Pot was a fan favourite, made with a smooth, creamy oolong milk tea soft serve topped with mint and an Oreo crumb. Plus, it came with the cutest mini spade for people to use as a spoon.

Gong Cha’s Oolong Milk Tea Soft Serve was also a viral hit, topped with delicious brown sugar pearls. Their Mango Latte Soft Serve with mango pearls brought a fun twist to Gong Cha’s legendary mango tea drinks.

We also partnered with a beloved dessert store, Cherry’s Goods, to deliver their viral Hokkaido Milk Soft Serve, created by Brüllen machines. Easter Show patrons were delighted to swirl up this dessert with a cone or eat it as a side with any of the delicious cookies and croissants on offer. Cherry’s viral Dubai Cookie Croissant with soft serve quickly became a hit.

The Machines Serving Sweet Victories

Meet the products whipping businesses into shape this year!

Built to handle large-scale events, Brüllen machines feature a range of high-output systems that can deliver up to 1,400 serves per hour. Our extensive machine options are designed to help you serve customers in high-demand conditions with ease.

Their ability to deliver consistent results, quick service, and smooth frozen delights across every model makes our machines the driving force behind many successful businesses. With durable features, easy-to-use manuals and efficient cooling, Brüllen machines have been proven to make your desserts stand out at any event.

Plus, our range is available with custom colour options to match your brand's aesthetic.

Our machines can serve up daily smiles at: